Out of online analytics research bookers first have a look at a couple of photos before reading a review. After this, most people look up the location to match with their plans.
“Based on photos and reviews, people make their online booking decisions.”
For Booking.com – Tripadvisor – Airbnb, your website and all other reservation platforms it’s mandatory to publish and transparant photos of your hotel or B&B. By showing official photos, potential customers are more likely to book one of our rooms.
Read more about Photography.
See some examples: